How this post came about is when I compiled all the best ways to use hashtag for myself. I didn’t plan to distribute it elsewhere because it was solely made for myself. But fortunately for you I realized that other people need it. As much as traffic is concern, this method does not cost any penny!
Now that you have a solid understanding of what hashtags are and where to find them, it’s time to look at how to use them. I’ll walk through some of the major platforms to give you an idea of what you can do to make the most of each, and turn your hashtags into profits.
Twitter was the first platform to use hashtags, and it’s still the best place to use them because it’s the most versatile. Here are some suggestions:
Participate in industry- and niche-specific conversations. One of the hardest things for a newbie internet marketer to do is establish himself as an expert. Follow leaders and other brands in your industry, and use common hashtags to join the conversation. When you talk about a hot topic, you increase the chance that your Tweet will be seen – and that people who see it will follow you and become customers.
Create a hashtag that will help you brand yourself. Note: this does mean that the hashtag must include your brand name. Ideally you want to pick something that will
(a) speak to your brand;
(b) spark conversation and sharing; and
(c) not be used against you.
Probably the most famous marketing hashtag fail was McDonald’s #McDstories hashtag. They created it assuming that people would tweet about positive experiences with their brand, and instead found themselves at the receiving end of a slew of negative stories. They ended up pulling the tag within hours of its launch.
A more successful story is Nike’s #makeitwork hashtag. You will note that it does not include the brand name. Instead it contains a positive message that encourages participation, and it is very much in keeping with Nike’s brand personality and image.Use hashtags to promote contests and promotions. Everyone loves to get a freebie. Why not run a giveaway and combine it with a conversation on a trending topic in your niche? For example, say you are selling yoga equipment. You might join in a conversation about the health benefits of yoga using the hashtags others are using, and then add your own hashtag for the contest you are running.
Live tweet an industry event. Most event organizers now create event-specific hashtags so attendees and other interested parties can follow along. Tweeting about an event while it is happening is a great way to promote yourself at a time when interest is at a very high level. Even if you are not attending the event, you can join in the
conversations remotely and take the opportunity to interact with participants and industry leaders.
Participate in Twitter chats. Twitter users can create chats to talk to customers, colleagues and fans. Joining in a chat can be a great way to engage with potential customers, establish yourself as an expert, and network with other people in your industry. If you do not see a Twitter chat that appeals to you, consider setting up one of your own.
Hashtags on Facebook have not yet caught on the same way they have on other social media sites, but that doesn’t mean you shouldn’t use them. Here are some thing you can do to make use of them:
Participate in online traditions like Throwback Thursday (#tbt). Making yourself a part of the community is a great way to spread the word about your business.
Use hashtags sparingly on Facebook. Because their use is not as widespread as it is on Twitter and Instagram, stick to using them only when they can lead readers to a bigger conversation about a relevant topic.
If there is a hashtag that you’ve found is particularly strong for you, use it across all of your social media platforms. It will help strengthen your brand, and make it easier for customer to find you.
If you’re a local business, make sure to use the name of your city as a hashtag – it will help local customers find you.
Hashtags are as prevalent on Instagram as they are on Twitter, if not more so. Marketers know that hashtags are the only way to get their content noticed on Instagram. Here are some tips to make them work for you:
Use popular and relevant hashtags to make sure your content is seen by a wider audience.
Re-share your photos on Facebook – hashtags will carry over, ensuring that content spreads faster.
Avoid using popular hashtags that are not relevant to your business. For example, #love is one of the most popular hashtags, but you’re not doing yourself any favors using it to try to promote your accounting software.
Use hashtags to sponsor a photo-captioning contest. The primary content on Instagram is photographs, so have some fun with it. Post a picture of someone using your product and ask for caption suggestions for hashtags. Then give the winner a free product or gift card.
Use your SEO keywords and adapt them to Instagram. For example, if you sell yoga mats and videos, you may be trying to rank for those words on Google. It’s unlikely that anybody will search #yogamats on Instagram – but they might search #yoga or #yogapose or something of that kind. Explore and get creative.
Like Instagram, Pinterest is photograph-driven, so hashtags are a very important way to help users find the things you post. Here are some tips:
Create a special hashtag to promote new projects, then create a board for them and encourage people to share.
Keep in mind that you cannot currently hashtag the names of boards or in your account description or name. You can use them in descriptions of pins, although Pinterest may change that in response to user feedback.
Use a mix of unique, brand-specific hashtags and general hashtags to bring the highest amount of traffic to your pins.
Use 2-3 hashtags at the most. Studies show that using more actually decreases engagement.
Create a special board for user-created content. Encourage customers to pin photographs of themselves using your product, then collect them on a special board and use a unique hashtag to label them.
Source : TechAbby