E-mail marketing is one of the best methods of communication through which an organization can win in new customers and generate additional loyalty from the existing ones. Email has developed into a mature, primary source of information for both consumers and marketers. Relevant research and studies suggests that over 75 per cent of the consumers preferred e-mail as their number one choice of communication for product offers and notifications.
E-mail marketing currency is on the rise and in a poll of 5,000 marketers, 73 per cent of those surveyed were emphatic about the use of e-mail communication to further their marketing cause. An overwhelming majority replied that e-mail marketing was core to their business as it helps them communicate effectively and efficiently with their target audience.
However, it is important to note that different businesses have their own unique and diverse sets of marketing needs. This is understandable as they target different demographics and consumer segment with their products and services.
Keeping this important factor in mind, we researched and reviewed dozens of e-mail marketing software and e- mail marketing solutions providers we believe offer impeccable service and a seamless communication experience to further the marketing cause of a variety of small businesses.
In the following paragraphs we look at 11 top e-mail marketing solutions for small businesses along with the criteria and parameters that were taken into consideration to place them in the revered list.
This highly reputable and established firm occupies top spot in our list of 11 top e-mail marketing solutions for small businesses. This is understandable as this quality provider of email hosting solutions in India offers at highly competitive rates all those features and benefits that a small business needs in an e-mail marketing solution. The best thing about this e-mail marketing solutions provider is that it has hundreds of responsive design templates makes designing and creating professional looking e-mails, fast, easy and convenient.
Email marketing solutions provided by it are designed for an extremely smooth e-mail set up and management. It has solid inbuilt mechanisms to provide comprehensive protection from viruses and spams. You get easy file sharing and collaboration with seamless syncing across all devices. Its e-mail marketing solutions software features auto responders that automate much of your work process.
The software provided by this top-notch email marketing solutions firm offers detailed analytics that goes a long way in assessing your marketing campaigns. This is of utmost importance in a highly competitive business environment as you get updated data in quick time about what effect your e-mail marketing campaign is having on the desired audience.
It has advanced mobile app that allows you to manage your email marketing tasks in the go. The cloud-based software offered by Go4Hosting offers a host of advantages, the most prominent being the option of a variety of price points depending upon the number of e-mails you wish to send and the number of people you wish to send it to.
This is another quality email marketing solutions provider that occupies a place in our list of 11 top e-mail marketing solutions for small businesses. It offers affordable and easy to use e-mail marketing solution software for small businesses with a lot of impressive and advanced tools that makes the entire process extremely easy and efficient. The software has an easy- to- use design software with over five hundred pre-designed templates and list-building tools that can provide a definite boost to your email marketing strategy.
This is one the most popular email marketing solution for any small and medium based business. I have been using mailchimp from last 2 years and found this is the only email marketing tool that can help help any small business to make their business online. If you are not aware of mailchimp subscription and its features then you must have to look it for a once. You can send 2000 emails with its free subscription and then you can move to its premium features. Its comes with hell lot of features that will make your task easy and highly productive.
It occupies the third position in our list of 11 top email marketing solutions provider for small businesses. The best thing about this e-mail marketing software is its multi-tasking ability from a single point of operation. It allows small businesses to send e-mail marketing campaigns, transactional emails and text messages from one platform. This firm offers excellent customer service with varying levels of price points that can easily fit into any businesses’ budget.
This is another service provider that has been featuring consistently in our list of 11 top e-mail marketing solutions provider for small businesses. Admail allows businesses to create and send professional and interactive email marketing campaigns with utmost of ease and convenience. It offers email marketing and social media marketing campaigns from a single platform.
Apart from the few e-mail marketing solutions providers mentioned above, Active Campaign, Arial Software, Benchmark, Bluecore, CakeMail, Comm100 and Elite Email were the other service providers that found a place in our prestigious list of 11 top email marketing solutions provider for small businesses.
How did we create the list?
Our methodology in creating this list was simple and efficient. To determine the best provider of email marketing software that would find mention in our list of 11 top email marketing solutions provider for small businesses, we paid attention to factors like ease of use, cost, customer service, mobile access, analytics, delivery rates, social media integration and third party software integrations.
We researched each provider by testing their services and arranging a face-to-face interview with them. Last but certainly not the least, previous and present user reviews, suggestions and opinions about the service providers played an important part in finalizing the list.